Say Hello to MacBook Neo
This is Apple’s most affordable laptop ever, offering an unprecedented quality-to-value ratio;
a true game changer, rock star, headline maker!
Availability starts March 11: Priced at a breakthrough $599, powered by the A18 Pro chip, 13-inch Liquid Retina display, and up to 16 hours of battery life. It’s 50% faster for everyday tasks compared to the bestselling Intel Core Ultra 5 PC and 3x faster for on-device AI workloads.
MacBook Neo, perfect for businesses that
Want to scale their Mac ecosystem, but on a budget!
Need an affordable device for seamless multitasking and everyday business applications!
Are looking at comparable PC options to refresh existing fleets!
Expanding an employee-choice program and are ready to transition their teams to Mac!
The Magic of the Mac at a breakthrough price
Performance & Productivity: Powered by the A18 Pro chip, it’s 50% faster for everyday tasks compared to the bestselling Intel Core Ultra 5 PC and three times faster for on-device AI workloads. It supports seamless multitasking across business apps like Excel, WhatsApp, Canva, and Safari, all while maintaining completely silent operation thanks to its fan-less design.
All-Day Reliability: Enjoy up to 16 hours of battery life, making it perfect for mobile work environments, and rely on its durable aluminum enclosure built to last.
Professional Features: It boasts a 13-inch Liquid Retina display (2408×1506, 500 nits, 1 billion colors), a 1080p FaceTime HD camera with optimized image processing, and dual microphones with directional beamforming to reduce background noise. Dual speakers with Spatial Audio and Dolby Atmos complete the professional audio-visual experience.
Business Productivity: Running macOS, it comes with built-in apps like Pages, Calendar, Safari, and Messages, and is compatible with common business applications such as M365, Salesforce, Box, Slack, and Google Workspace. Enhance your workflow with Apple Intelligence features like Writing Tools, summarization, and Clean Up, alongside seamless iPhone integration through Handoff, Universal Clipboard, and iPhone Mirroring. All of this is protected by industry-leading security and automatic updates.
Connectivity: Connectivity includes two USB-C ports for charging and accessories, Wi-Fi 6E, Bluetooth 6, and support for one external display.
Sustainability: Demonstrating a strong commitment to sustainability, it features 60% recycled content, the highest of any Apple product, making it Apple’s lowest-carbon MacBook, and comes in 100% fiber-based, recyclable packaging.
What else is new for business?
Beyond the all-new MacBook Neo, the latest Apple products are built to accelerate innovation across your business in 2026 and for years to come. Apple is introducing the MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, and Apple displays. Along with the new iPad Air with M4 and iPhone 17e giving businesses even more power on the go.
iPhone 17e: Powered by the A19 chip—it empowers your teams to work smarter, be more efficient, and reduce downtime. And with all-day battery life, they can stay productive without disruptions.
MacBook Pro (14-inch) and MacBook Pro (16-inch) with M5, M5 Pro, M5 Max chips: Bring next-generation speed and powerful on-device AI to virtually any task with the 14-inch MacBook Pro with the M5, M5 Pro, or M5 Max chip, and the 16-inch model with M5 Pro or M5 Max. With all-day battery life, double the starting storage, and a breathtaking Liquid Retina XDR display, it’s pro in every way.
MacBook Air (13-inch) and MacBook Air (15-inch) M5 chip: The 13-inch and 15-inch MacBook Air with the M5 chip bring blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence up to 18 hours of battery life, and fast SSD storage starting with 512GB, you can work and create anywhere.
MacBook Neo with A18 Pro chip: Ready for whatever your day brings, MacBook Neo flies through everyday tasks and apps. Choose from four stunning colors in a durable aluminum design. With a brilliant 13-inch Liquid Retina display, the A18 Pro chip built for AI and Apple Intelligence, and up to 16 hours of battery life, it’s an amazing Mac at a surprising price.
iPad Air with M4: M4 powers incredible performance and multitasking is a breeze with flexible windowing in iPadOS. iPad Air is compatible with essential apps like Microsoft 365 Copilot, Salesforce, Box, Zoom, and Docusign, along with thousands more designed specifically for iPad. And paired with Apple Pencil Pro and Magic Keyboard, your workforce can get things done from just about anywhere.
Studio Display and Studio Display XDR: Studio Display is an immersive 27- inch 5K Retina display, 12MP Center Stage camera with Desk View, advanced mics and speakers, and Thunderbolt 5 ports. Studio Display is the perfect partner for Mac. And Studio Display XDR is 27-inch 5K Retina XDR display takes brightness, color, and responsiveness to the next level. Combined with an advanced camera, three-mic array, six-speaker sound, and powerful Thunderbolt 5 capabilities, it’s the ultimate display for pros.
Interested in ordering new devices?
Remember — all devices purchased through your Apple Custom Store will automatically be added to Apple Business Manager, enabling zero-touch deployments.
Shop your Apple Custom Store here >
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Want to learn more about these new products?
We’re here for you! As your Apple Premium Technical Partner, reach out to us to learn how new Apple products are shaping the future of work — from frontline mobility to daily productivity. Let us help >
